How Corticeira Amorim is changing the paradigm of Innovation in the Cork Industry
Résumé
Innovation at Corticeira Amorim is key. Since long ago, the cork industry’s world leader has been pushing boundaries when it comes to finding new solutions, markets and processes. Stimulating internal idea generation, investing in research and development and establishing strategic partnerships with other renowned companies have proven to be effective ways towards evolution in the more traditional sectors: stoppers, coverings, insulation, among others. A shift in paradigm allowed Corticeira Amorim to launch Amorim Cork Ventures. The newest company in the group sets out to support entrepreneurs who are committed to find new products with cork, taking innovation in this industry to a whole new level.
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Spécial numéro international "4e Semaine forestière méditerranéenne de Barcelone" - T. XXXVI, n°2, 2015
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